99¢

consumption. the driving force behind the work of brooklyn based artist Chad Gordon. found through instagram, i quickly was intrigued with the simplicity of his collage work that he creates using imagery + price tags. he started making this style of work in 1999 on his trips to the grocery store. he would take the price tags off loaves of bread + bologna packages, sorry oscar, and began collecting. he now has a quite large collection of tags and stickers of all types that he collages together with old thrift store books, magazines, and other found images. when asked where he finds his inspiration he said, “I live by the Brooklyn Public Library and Brooklyn Museum. I spend a lot of time at both places for inspiration.” this father, husband, and artists has no plans on slowing down anytime soon as he is always thinking about his next move + what else he can create – and if you are wondering, no, his work is not 99 cents.

note//all images were taken from the instagram feed of @chadgordon